7 Things Sellers Forget Before the Photographer Comes
Quick Overview
- 95% of home shoppers start online — the first impression forms through photos, before a viewing ever takes place (source: Funda user data, 2025).
- Sells 32% faster — homes with professional presentation and good preparation typically spend less time on the market than homes with mediocre photos (source: Redfin, 2024).
- 7 concrete points that sellers regularly forget and that stand out immediately on camera.
- 118% more online visitors for professional photos compared to smartphone photos (source: Zillow, 2023).
- 2 to 3 hours of preparation is enough in most homes to cover all seven points before the photographer arrives.
The first impression of a home is now made almost entirely online — before a viewing even takes place, home shoppers have already decided, based on photos, whether a property deserves their attention. Yet in practice, many sellers tidy up but overlook a handful of details that stand out immediately on camera. With two to three hours of focused preparation, you can address most of these points.
Why preparation makes such a difference
A photographer can optimize light and composition, but can't clear a cluttered counter or remove personal photos. That responsibility rests with the seller. A well-prepared home radiates calm and space — exactly the qualities home shoppers select for online. 95% of buyers begin their search online, which means photos are the first, and sometimes only, chance to spark interest.
1. Loose items on counters, tables and windowsills
A home doesn't need to be empty, but too many loose items make a space feel busy. Kettles, chargers, remote controls, stacks of mail, bottles of soap, and children's toys left "just for now" all read as clutter in photos. Calm surfaces create a more spacious, well-kept look. Leave only a few deliberate accents in place and temporarily remove the rest.
2. Personal photos and very distinctive items
Family photos, names on walls, distinctive collections, or highly personal accessories can make it harder for viewers to picture their own future in the home. A neutral, well-kept look works better. The goal isn't to strip the home of character, but to make the presentation broadly appealing.
Agent Tip: walk through your own home as a prospective buyer
Sellers often no longer look critically at their own interior, because it feels familiar. Literally take on the role of a critical buyer: walk into every room and ask yourself what you notice first. That perspective helps you quickly spot what needs to go.
3. Poor lighting or closed curtains
Light sells. Yet homes are sometimes darker than necessary for the photographer, simply because curtains are half-closed, lamps aren't switched on, or dark corners get little attention. Open every curtain, let in daylight, and check that every lamp works. A bright home looks friendlier, more spacious, and more inviting — even on an overcast day.
4. Small defects that look big on camera
A loose skirting board, a broken lightbulb, limescale in the shower, a wobbly chair, or stains on a wall seem unimportant in daily life. On professional photos, these kinds of details stand out faster than sellers expect. Walk through the home critically beforehand. Even small fixes can make the overall impression noticeably more polished.
Local Knowledge: light in the Greenport region
Homes around Leimuiden, Nieuw-Vennep, and the Kaag en Braassem municipality typically get attractive morning light at the front in summer, and afternoon or evening light at the back. Plan the photo session in the morning (9:00-11:00) for the front of the home where possible, or discuss with your photographer which time best suits your property's orientation.
5. Letting the bathroom and kitchen look too "used"
Sellers usually pay close attention to styling in living spaces, but the bathroom and kitchen are regularly forgotten. A towel draped over the shower screen, visible shampoo bottles, a dish cloth on the counter, or a full bin all create an instantly less fresh impression. These rooms don't need to look sterile, but they should look clean, calm, and cared for.
6. Underestimating outdoor space
A front garden, balcony, terrace, or back garden all shape how appealing a home looks online. Yet outdoor space is often checked too late, leaving leaves on the ground, garden furniture out of place, or bins in view. Take a moment to tidy outside too. A neat entrance and well-kept outdoor space immediately improve the impression of the whole home.
7. Assuming a "quick tidy" is enough
Many sellers plan their tidying too late. That creates a rush, leaves details unaddressed, and leaves too little thought for how a room actually reads on camera. Good preparation ideally starts the day before the photo session. That leaves time to tidy calmly, move things, clean, and walk through the home critically once more the next morning before the photographer arrives.
Good to Know: professional photographer vs. smartphone
Homes with professional photos attract on average 118% more online visitors than homes photographed with a smartphone (source: Zillow, 2023). That difference translates directly into more viewing requests. Ask your agent which photographer will be used and whether additional techniques such as drone footage or virtual tours are included.
By room: the most commonly forgotten points
| Room | Common mistake | Quick fix |
|---|---|---|
| Kitchen | Cluttered counter, dish cloth in view | Clear everything away, leave 1-2 accents |
| Bathroom | Bottles, towels, limescale | Store away, hang a fresh towel |
| Living room | Chargers, remotes, magazines | Remove, straighten cushions |
| Bedroom | Unmade bed, visible clothing | Make the bed, close the wardrobe |
| Outdoor space | Bins, garden tools in view | Tidy up, straighten furniture |
| Hall / entrance | Shoes, coats, bicycle | Move or tidy away temporarily |
Practical checklist: 10 steps before the photographer arrives
- Clear loose items from the kitchen, living room, bedroom, and hall.
- Remove personal photos and distinctive decoration where needed.
- Open all curtains and blinds; let in as much daylight as possible.
- Check that every lamp works and switch them on.
- Fix small issues: a loose skirting board, a broken bulb, marks on a wall.
- Give the bathroom and kitchen an extra clean; clear all surfaces.
- Hang a fresh towel in the bathroom.
- Tidy outdoor space: remove bins, straighten garden furniture.
- Close wardrobe and cupboard doors.
- Walk through the home critically once more on the morning of the shoot.
Frequently Asked Questions
Conclusion
Great listing photos don't start with the photographer — they start with the seller. With two to three hours of focused preparation, you can tackle the seven most commonly forgotten points and make sure your home radiates calm, space, and care on camera. That translates directly into more clicks, more viewings, and a stronger starting position when you sell. Preparation is the simplest investment you can make as a seller.
Useful resources
Want your home presented ready to sell?
At Haverkamp Makelaardij we look not only at the asking price, but at how your home comes across most strongly online. We're happy to help with presentation, photography, and the right approach for a strong first impression.